The Columbus, Ohio-based fast-food chain this week introduced candles that smell like its slider burgers in a promotion with Autism Speaks. Proceeds from the sale of the $10 candles will benefit the New York-based charity.
The candles resemble a packaged White Castle burger and are being sold at he company's restaurants and on its website. The wax is encased in a ceramic holder that looks like a slider's cardboard sleeve.
What will they think of next?
Spaghetti and Meatball?